Everyone knows, the money is in the list right? How do you build that list?
Lead Capture Pages offer a free “bribe” in exchange for an email address. But finding the right words to properly motivate someone to give you their email address is a combination of two things. First, you have to have a great “Lead Magnet” that people actually want. Then you have to describe it in a way that makes them realize what you have, and that motivates them to believe it is in fact what they want. You can’t just say that you have a cool thing. You have to use a formula.
These lead capture scripts follow a distinct set of formulas that get people interested in your lead magnet and make them eagerly want to give you their email addresses. Best of all, they are set up to speak directly to and resonate with your Targeted Persona.